Sunday, March 06, 2005

Website Marketing Strategies For Small Business Owners.

Use the Web to grow your business locally or globally!

Choosing a website marketing strategy that makes sense for your business requires two things - the right information and the right tools.
When I talk to many small business owners about the Internet and ways to use it to grow their business I often encounter this response. "That's just for people trying to sell stuff to people all over the world" or "I tried that and it didn't work for me."Let me say it again. "You can use the World Wide Web even if your market is the Guy Next Door." . . .
http://www.ducttapemarketing.com/website_marketing_strategies.htm

Tom Peters 101 Ways to Make Money

http://www.tompeters.com/blogs/promos/SuccessTips26-50.pdf

Tips 26 through 50

Tom Peters 101 Ways to Make Money

Tom Peters first 25 tips to making money
http://www.tompeters.com/pdfs/TPSuccessTips1-25.pdf

5 easy tips to create landing pages that convert

http://www.wordbiz.com/newsletter/030305.html

***** 5-star review of MarketingSherpa's new Landing Page Handbook
By Debbie Weil

If you're a student of Web site best practices (as I am) this new guide is a must-have for your online marketing library. And yes, landing pages do apply to you. I can't think of a marketer who doesn't use a landing page for something... an e-newsletter sign up, a postcard campaign, a Google ad, etc. If you’re not routinely using a dedicated page to prompt specific visitor actions, as above, then shame on you. You *really* need this guide.Here are five tips I culled from a quick read of the Landing Page Handbook. There are dozens more like them, clearly spelled out, often with an illustrated case study you can steal from. In addition, you get fascinating results of eye-tracking studies.