Tuesday, November 29, 2005

The 12 Days of Christmas

If you really want a taste of internet marketing, ebooks,
affiliate marketing and more then you may be ready for
Mark Hendricks 12 Days of Christmas!

78 of the World's Top Internet Marketers have joined
together in a giant Holiday Gift Giving bonanza. It's
their version of the 12 Days of Christmas. Get to this
page now, and see what all the excitement is about...

12 Days of Christmas

Tuesday, November 22, 2005

Autoresponders...and lessons learned!

Alright! For long enough I've just posted info to this blog. It's time for me to come out of my shell and just talk to you.

Gotta tell you...I made a giant blunder with my autoresponder and I'd like to share the lessons learned. I use GetResponse.com. I like that I can create my e-mails in html, paste them into my campaign and send them off. There are many features I like about GetResponse.com.

There's also Constant Contact. It's got a very nice feature, templates. It's very user friendly, and you can create your campaign in html, then paste it in as well. There's a 60 day free trial you can use to test drive an e-mail campaign.

Anyway, back to my blunder. I composed my autoresponders for my monthly newsletter. I didn't notice the "html preview" link, which would have shown me my mistakes right off. This was mistake #1.

To compound matters, I didn't (as I always preach) subscribe to my own newsletter. Mistake #2. If I had I would have seen immediately that my links were DEAD!!!! YIKES!!! Fortunately, for me, a friend pointed it out (I just entered a bunch of subscriptions I secured at a trade show) and I had just subscribed myself, so I saw my errors immediately.

The moral of the story...preview and test. Why is it some lessons are harder learned than others???

Deb

Wednesday, November 16, 2005

Professionally Designed Cover Can Boost Your e-Book Sales!

It is a pretty well known fact that the best products to sell online are digital ones. They are easier to prepare, and even easier to deliver. With digital products, you're basically selling information or a solution as the case may be. Of all the digital products currently being circulated, electronic books, or eBooks as they are fondly called, are the most popular.

The reason is quite simple. With eBooks, your investments are your words and your knowledge. By writing about something you know by heart and something that people would be willing to pay for, you could already conduct business. Just take a look at the many eBooks in the market today.

Judging An Ebook By Its Cover

If you sift through some of the millions of eBooks out in the market, you'll immediately be able to separate the good ones from the bad ones. The adage "never judge a book by its cover" does not apply for electronic publications. Often, as in very often, the way the eBook is packaged reflects the quality of the product. If an eBook is packaged with inferior graphics, for example, which are obviously homemade as a practice course for PhotoShop lessons, the would-be customers would just get the impression that the contents of the said eBook are likewise amateurishly made.

You wouldn't want this to happen.

Imagine, on the other hand, if your eBook is supported by professionally made graphics. Your product would stand out from the rest, and would immediately win your target audience's attention. The graphics would perfectly complement the content of your eBook, and would be an excellent representation of your product.

The Advantages Of Professionally Made Graphics

There are two main graphics you would need for your eBook. These would be the eBook cover and the header. The header will be used on top of your sales page. Your sales page, of course, is where you could convince your visitors to try out your eBook, by presenting all the features it could offer as well as the benefits your customers can derive from the same. If your sales page is complemented by a beautifully made header, you'd instantaneously capture the interest of the people who would get to visit the said page, and they would be compelled to read your offer.

An eBook cover is the graphic on the very first page of the .pdf file that contains the content of your product. An eBook cover is also the main graphic that would be used on your promotional campaigns, as this would be what people would associate your product with.

In both instances, the graphics for the header and the eBook cover should be magnificently designed to immediately impress upon the minds of your visitors that your product is of high quality. A good analogy would be a movie. Trailers and movie posters sell these flicks, the same way that headers and eBook covers sell your eBooks.

Ebook covers and headers are usually included in one package.

Investing On Professionally Made Ebook Covers

There is no doubt that eBook covers would give a tremendous boost for your online sales. Ebook covers alone account for 89% of the decision factors that impel a visitor to make a purchase of an eBook. Imagine being able to tap into this 89%. Your sales page's conversion rate would soar to very high levels!
Professionally made eBook covers, of course, would need a professional's touch. And this would entail some financial investment on your part. But such would be a worthy investment, as premium eBook covers would boost your conversion rate, which would consequently boost your sales.

So do not hesitate to invest on professionally made eBook covers and headers. It is tantamount to an essential component of your online success and one which you should not dare take for granted.

Do you sell an intangible product online, such as a service, software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three- dimensional cover or box.

Make your product look so real that people will reach out into their computer screens and grab it! For more, visit DynamiteCovers.com.

Recommended Reading: Create Your Own Ebook

Tuesday, November 08, 2005

10 Sizzling Ways To Improve Your Ad Copy


  1. You could decrease or increase the length of
    your ad copy. There is no rule on how long your
    ad copy should be unless space is a consideration.
    The ad should be long enough to sell your product.
  2. You could add some sub headlines on your ad
    copy. Sub headlines act just like headlines; they
    grab the readers attention. They'll keep the readers
    interested as they continue to read your ad.
  3. You could ask your reader questions through out
    the ad copy. They will answer the questions in their
    own head as they read your ad copy. The questions
    you ask should persuade the reader into buying.
  4. You could highlight keywords through out your
    ad copy. The keywords should be attractive to
    your target audience. You could highlight them with
    color, underlines, italics, etc.
  5. You could bullet or indent your benefits on your
    ad copy. Must people won't read a whole ad copy,
    so make your products benefits standout and you
    won't lose the sales from all the skimmers.
  6. You could change the size of your text on your
    ad copy. You want to make your text large enough
    so it's not hard to read. You also want your headline
    and major points to be larger so they will standout.
  7. You could raise or lower the price on your ad
    copy. A higher price could i.ncrease the perceived
    value of your product and a lower price could
    lesson your product's value.
  8. You could add proof of results on your ad copy.
    You should include testimonials, endorsements,
    and factual statistics to prove your product's claims.
  9. You could add special offers on your ad copy.
    It's usually easier to sell the offer than the product.
    You could use discounts, free bonuses, volume
    sales, etc.
  10. You could eliminate the hard-to-understand
    jargon on your ad copy. Unless your product calls
    for technical words, you want your ad to be read
    without people pulling out a dictionary.