10 Sizzling Ways To Improve Your Ad Copy

1. You could decrease or increase the length of
   your ad copy. There is no rule on how long your
   ad copy should be unless space is a consideration.
   The ad should be long enough to sell your product.
   
2. You could add some sub headlines on your ad
   copy. Sub headlines act just like headlines; they
   grab the readers attention. They'll keep the readers
   interested as they continue to read your ad.
   
3. You could ask your reader questions through out
   the ad copy. They will answer the questions in their
   own head as they read your ad copy. The questions
   you ask should persuade the reader into buying.
   
4. You could highlight keywords through out your
   ad copy. The keywords should be attractive to
   your target audience. You could highlight them with
   color, underlines, italics, etc.
   
5. You could bullet or indent your benefits on your
   ad copy. Must people won't read a whole ad copy,
   so make your products benefits standout and you
   won't lose the sales from all the skimmers.
   
6. You could change the size of your text on your
   ad copy. You want to make your text large enough
   so it's not hard to read. You also want your headline
   and major points to be larger so they will standout.
   
7. You could raise or lower the price on your ad
   copy. A higher price could i.ncrease the perceived
   value of your product and a lower price could
   lesson your product's value.
   
8. You could add proof of results on your ad copy.
   You should include testimonials, endorsements,
   and factual statistics to prove your product's claims.
   
9. You could add special offers on your ad copy.
   It's usually easier to sell the offer than the product.
   You could use discounts, free bonuses, volume
   sales, etc.
   
10. You could eliminate the hard-to-understand
    jargon on your ad copy. Unless your product calls
    for technical words, you want your ad to be read
    without people pulling out a dictionary.